THIS WEBSITE COLLECTS SOME PERSONAL DATA FROM ITS USERS

PERSONAL DATA COLLECTED FOR THE FOLLOWING PURPOSES AND USING THE FOLLOWING SERVICES:

  • Advertising
    • Bing Ads, Facebook Lookalike Audience, Google Ad Manager and Google Ads Similar audiencesPersonal Data: Cookies; Usage Data
    • Facebook Audience NetworkPersonal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data
  • Analytics
    • Facebook Ads conversion tracking (Facebook pixel), Google Analytics and WordPress StatsPersonal Data: Cookies; Usage Data
  • Backup saving and management
    • Backup on Google DrivePersonal Data: various types of Data as specified in the privacy policy of the service
  • Contacting the User
    • Contact formPersonal Data: address; city; company name; country; email address; field of activity; first name; last name; number of employees; phone number; profession; state; Tax ID; User ID; various types of Data; VAT Number; website; ZIP/Postal code
  • Content commenting
    • Comment system managed directlyPersonal Data: Cookies; email address; first name; last name; Usage Data; username; website
  • Content performance and features testing (A/B testing)
    • Google Website OptimizerPersonal Data: Cookies; Usage Data
  • Data transfer outside the EU
    • Data transfer to countries that guarantee European standards, Data transfer abroad based on consent and Other legal basis for Data transfer abroadPersonal Data: various types of Data
  • Device permissions for Personal Data access
    • Device permissions for Personal Data accessPersonal Data: SMS permission
  • Displaying content from external platforms
    • Google FontsPersonal Data: Usage Data; various types of Data as specified in the privacy policy of the service
  • Interaction with data collection platforms and other third parties
    • ActiveCampaign widgetPersonal Data: address; company name; date of birth; email address; first name; last name; password; phone number; profession; Usage Data; username; various types of Data
    • Mailchimp widgetPersonal Data: Cookies; email address; first name; last name; phone number; Usage Data
  • Interaction with external social networks and platforms
    • ShareThis, Socialize and ShareaholicPersonal Data: Cookies; Usage Data
  • Interaction with live chat platforms
    • ActiveCampaign site messagesPersonal Data: Cookies; Data communicated while using the service; email address; Usage Data
    • Drift WidgetPersonal Data: Cookies; Data communicated while using the service; Usage Data; various types of Data as specified in the privacy policy of the service
    • LiveChat WidgetPersonal Data: Cookies; Data communicated while using the service; Usage Data
  • Location-based interactions
    • Geolocation and Non-continuous geolocationPersonal Data: geographic position
  • Managing contacts and sending messages
    • MailchimpPersonal Data: address; company name; Cookies; country; email address; first name; last name; phone number; Usage Data; username; various types of Data
    • ZOHO CampaignsPersonal Data: email address
    • ActiveCampaign Text Message and SMS MarketingPersonal Data: address; company name; date of birth; email address; first name; last name; phone number; profession; Usage Data; username; various types of Data
  • Managing landing and invitation pages
    • LeadpagesPersonal Data: email address; Usage Data; various types of Data as specified in the privacy policy of the service
  • Managing support and contact requests
    • Help Scout and ZOHO CRM EmailPersonal Data: various types of Data as specified in the privacy policy of the service
  • Platform services and hosting
    • WordPress.comPersonal Data: various types of Data as specified in the privacy policy of the service
  • Registration and authentication
    • Mailchimp OAuthPersonal Data: various types of Data as specified in the privacy policy of the service
  • Remarketing and behavioral targeting
    • Perfect AudiencePersonal Data: Cookies; Usage Data
  • Traffic optimization and distribution
    • CloudflarePersonal Data: Cookies; various types of Data as specified in the privacy policy of the service
  • User database management
    • ZOHO CRMPersonal Data: email address; various types of Data as specified in the privacy policy of the service
    • IntercomPersonal Data: Cookies; email address; Usage Data; various types of Data as specified in the privacy policy of the service
    • ActiveCampaignPersonal Data: Cookies; email address; various types of Data as specified in the privacy policy of the service

Further information about Personal Data

  • Access the address bookThis Website may request access to your address book.
  • Analysis and predictions based on the User’s Data (“profiling”)The Owner may use the Personal and Usage Data collected through this Website to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
    User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more, about the profiling activities performed, Users can check the relevant sections of this document.
    The User always has a right to object to this kind of profiling activity. To find out more about the User’s rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.
  • Automated decision-makingAutomated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention. This Website may use the User’s Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. This Website adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law.
    Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.
    The rationale behind the automated decision making is:
    • to enable or otherwise improve the decision-making process;
    • to grant Users fair and unbiased treatment based on consistent and uniform criteria;
    • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
    • to reduce the risk of User’s failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within this Website, Users can check the relevant sections in this document.

    Consequences of automated decision-making processes for Users and rights of Users subjected to itAs a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.
    In particular, Users have the right to:

    • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
    • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
    • request and obtain from the Owner human intervention on such processing. To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.
  • Personal Data collected through sources other than the UserThe Owner of this Website may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.
    Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.
  • Push notificationsThis Website may send push notifications to the User.
  • Selling goods and services onlineThe Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.
  • User identification via a universally unique identifier (UUID)This Website may track Users by storing a so-called universally unique identifier (or short UUID) for analytics purposes or for storing Users’ preferences. This identifier is generated upon installation of this Application, it persists between Application launches and updates, but it is lost when the User deletes the Application. A reinstall generates a new UUID.

Contact information

Latest update: April 30, 2019

iubenda hosts this content and only collects the Personal Data strictly necessary for it to be provided.